Rick BurtonRick Burton is the David B. Falk Distinguished Professor of Sport Management at Syracuse University’s Falk College of Sport and Human Dynamics and Syracuse University’s faculty athletics representative to the NCAA and Atlantic Coast Conference Previously, he was chief marketing officer for the US Olympic Committee for the 2008 Beijing Summer Olympics and commissioner of the Sydney-based Australian National Basketball League. He and coauthor Norm O’Reilly write a monthly column for Sports Business Journal and have coauthored three other books together. He also operates the Burton Marketing Group, which has worked with the NFL, NHL, NBL, and other leagues. Read More Read Less