Rick Gering

Art Juedes and Rick Gering are entrepreneurs, business leaders, and lifelong best friends who built Eastbay, the athletic shoe and sporting goods mail-order company. They became a global reseller of sneakers and all things sports thrugh the iconic Eastbay catalogue, which reached millions around the world and helped spark today's thriving sneakerhead culture. Over two decades, Juedes and Gering grew the company, took it public, and eventually sold it to Foot Locker. From there it went on for two more successful decades. Juedes and Gering now split their time between Florida and Wisconsin, where they spend as much time as possible with their wives, children, and grandchildren.