Robert F LuschRobert F. Lusch holds a Ph.D. from the University of Wisconsin-Madison. He recently retired from the Eller College of Management at the University of Arizona where he was the James and Pamela Muzzy Chair in Entrepreneurship and Executive Director of he McGuire Center for Entrepreneurship in the Eller College of Management at the University of Arizona. Previously he served as Dean of the M.J. Neeley School of Business at Texas Christian University and Dean of the Michael F. Price College of Business at the University of Oklahoma. Professor Lusch is a previous editor of the Journal of Marketing, which is the most cited oldest scholarly journal in marketing. He has also served as Chairperson of the American Marketing Association, which is the largest professional association of marketing practitioners and educators. Currently he serves as AMA Vice President of Publications. He is a two-time recipient of the AMA/Maynard Award for Theoretical Contributions to Marketing and is also the recipient of the Academy of Marketing Science Outstanding Marketing Educator Award, the AMA/Sheth Foundation Award for Long-Term Contributions to Marketing Thought, and the Lybrands Medal in Accounting. An author of over 150 publications, his articles over the last five years have appeared in Marketing Science, Journal of Marketing, Journal of Operations Management, Journal of Retailing, IEEE-Intelligent Systems, IBM Systems Journal, Journal of the Academy of Marketing Science, Organizational Dynamics and others. Read More Read Less