Rodrigo GuesalagaDr Rodrigo Guesalaga is a Senior Lecturer of the School of Management at Cranfield University, and leads the Key Account Management Research Club and the Sales Director's Programme. He is also Visiting Professor at Vlerick Business School (Belium) and Associate Professor at Pontificia Universidad Católica de Chile. Rodrigo is member of the editorial review board at Industrial Marketing Management and other marketing journals. As a consultant, he has worked with companies in a variety of industries, such as forestry, retail, pharmaceutical, advertising, financial, and automotive. Read More Read Less