Rohit VarmanRohit Varman is a Professor at Birmingham Business School, University of Birmingham, UK. His research interests are broadly in the field of Critical Management Studies. He has published with the Press on alternative organizations and organizing resisance in India. He is the Editor-in-Chief of Marketing Theory and serves on the editorial boards of the Journal of Marketing Management, Journal of Macromarketing, and Journal of Historical Research in Marketing. He is also an Associate Editor of Consumption, Markets, and Culture. Read More Read Less