Roman BatkoBionote Roman Batko is Associate Professor of Management in the Faculty of Management and Social Communication at the Jagiellonian University Krakow, Poland and director of the Institute of Culture. He holds an MA in Polish Literature and a PhD in Maagement from the Jagiellonian University. He is the author and editor of numerous articles and expert analyses on process and quality management, as well as management in public institutions, especially in the context of liquid modernity; he has written four books, Quality in Public Administration (2009), Modern Museum (2010), A new paradigm for the public administration (2012) and Golem, Avatar, Midas, Golden Calf: Public Organization in Liquid Modernity (2013). His most recent interests concentrate on humanistic approach to management, philosophical, ethical and aesthetic aspects of the organization as well as issues related to the new media and organization of the future. Read More Read Less