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Ronald D. Michman

Ronald D. MichmanRONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy. Read More Read Less

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1.
Lifestyle Market Segmentation
Lifestyle Market Segmentation
By: Ronald D. Michman
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹4,897
Binding:
Hardback
Release:
30 Apr 1991
Language:
English
Available
Ships within 8-10 Days Explain..
2.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹3,829
Binding:
Hardback
Release:
25 Jun 1998
Language:
English
Available
Ships within 8-10 Days Explain..
3.
Lifestyle Marketing1 % POD/NR
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹3,541
₹3,506
Binding:
Paperback
Release:
30 Oct 2003
Language:
English
Award Winner
2003 | Choice Outstanding Academic Titles, 2004
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
4.
Specialty Retailers -- Marketing Triumphs and Blunders2 % POD/NR
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹9,488
₹9,298
Binding:
Hardback
Release:
28 Feb 2001
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
5.
Retailing Triumphs and Blunders2 % POD/NR
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹9,488
₹9,298
Binding:
Hardback
Release:
20 Nov 1995
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
6.
The Affluent Consumer4 % NR
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹5,481
₹5,262
Binding:
Hardback
Release:
01 Sep 2006
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Lifestyle Marketing2 % POD/NR
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹7,590
₹7,438
Binding:
Hardback
Release:
30 Oct 2003
Language:
English
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
8.
The Affluent Consumer
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹3,899
Binding:
Digital (delivered electronically)
Release:
30 Sep 2006
Language:
English
Out of Stock
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9.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹6,772
Binding:
Digital (delivered electronically)
Release:
20 Nov 1995
Language:
English
Out of Stock
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10.
Retailing Triumphs and Blunders
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹6,772
Binding:
Digital (delivered electronically)
Release:
20 Nov 1995
Language:
English
Out of Stock
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11.
Specialty Retailers -- Marketing Triumphs and Blunders
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹6,772
Binding:
Digital (delivered electronically)
Release:
28 Feb 2001
Language:
English
Out of Stock
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12.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹9,178
Binding:
Digital (delivered electronically)
Release:
25 Jun 1998
Language:
English
Out of Stock
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13.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹2,654
Binding:
Digital (delivered electronically)
Release:
30 Oct 2003
Language:
English
Out of Stock
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14.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹7,155
Binding:
Digital (delivered electronically)
Release:
25 Jun 1998
Language:
English
Out of Stock
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15.
Lifestyle Marketing
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹2,654
Binding:
Digital (delivered electronically)
Release:
30 Oct 2003
Language:
English
Out of Stock
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16.
Lifestyle Market Segmentation
Lifestyle Market Segmentation
By: Ronald D. Michman
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹6,772
Binding:
Digital (delivered electronically)
Release:
30 Apr 1991
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
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