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Ronald D. Michman

Ronald D. MichmanRONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.
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1.
The Food Industry Wars
The Food Industry Wars
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹3,659
Binding:
Hardback
Release:
25 Jun 1998
Language:
English
Available
Ships within 4-6 Days Explain..
2.
Lifestyle Market Segmentation
Lifestyle Market Segmentation
By: Ronald D. Michman
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹4,674
Binding:
Hardback
Release:
30 Apr 1991
Language:
English
Available
Ships within 4-6 Days Explain..
3.
Lifestyle MarketingPOD/NR
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹7,342
Binding:
Hardback
Release:
30 Oct 2003
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
4.
Specialty Retailers -- Marketing Triumphs and BlundersPOD/NR
Specialty Retailers -- Marketing Triumphs and Blunders
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹9,328
Binding:
Hardback
Release:
28 Feb 2001
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
5.
The Affluent ConsumerNR
The Affluent Consumer
By: Ronald D. Michman, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹5,709
Binding:
Hardback
Release:
01 Sep 2006
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
6.
Lifestyle MarketingNR
Lifestyle Marketing
By: Ronald D. Michman, Alan J. Greco, Edward M. Mazze
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹3,586
Binding:
Paperback
Release:
30 Oct 2003
Language:
English
Award Winner
2003 | Choice Outstanding Academic Titles, 2004
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
7.
Retailing Triumphs and BlundersPOD/NR
Retailing Triumphs and Blunders
By: Ronald D. Michman, Alan J. Greco
Publisher: Bloomsbury Publishing PLC
No Review Yet
₹9,328
Binding:
Hardback
Release:
20 Nov 1995
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
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