Rossana PiccoloRossana Piccolo is a researcher at the University of Teramo (Italy), Department of Communication Sciences, where she teaches Retail Marketing and Brand Management. She holds a European PhD in Entrepreneurship and Innovation. During PhD, she studied a the University of the West of Scotland (UWS), UK. She conducts research on technological innovation, knowledge management, corporate social responsibility, healthcare management and digital marketing. She is involved in several Peer Review processes for international journals and has participated in numerous international conferences as Key Speaker and Chair. Read More Read Less