Roy ReidRoy Reid, APR, CPRC, MCPC is a coach, strategist, and consultant. As an expert in trust, communications, and marketing, Roy guides CEOs, C-Suites, and entrepreneurs from the challenges of low-trust environments to confident leadership. He help them develop resilient and courageous teams that foster a high-trust culture where people feel safe, do the right thing, deliver outstanding service, and strive to improve performance each day. His approach enhances personal well-being while also driving professional performance.Recognized as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior by Trust across America/Trust around the World, Roy is a sought-after speaker and co-author of The Trust Transformation, an evidence-based training program and book focused on nurturing trust in relationships to bolster outcomes. His was a principal investigator on research studies at AdventHealth, exploring the impact of trust on relationships. Currently, he serves as a Senior Fellow with The Stockworth Institute, dedicated to providing companies with the competent skilled workforce they need in today's competitive and unstable marketplace.Roy has worked with Fortune 500(R) companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies, with notable clients including AdventHealth, the University of Central Florida, Wal-Mart, and Duke Energy.With his Bachelor of Science degree in Business Administration from the University of Central Florida, Roy is an accredited public relations professional (APR), a certified public relations counselor (CPRC), and Master Certified Professional Coach (MCPC). He is also a master martial artist with a fifth-degree black belt in Taekwondo. Many refer to Roy Reid as a living miracle. His inspirational story of survival from acute aortic dissection in 2019 shapes his influential message on the transformational power of trust. He champions a life ethos of "love people, be grateful, give generously, and make a difference." Roy and his wife Kim live in Orlando, FL, and have four children.
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