Ruchika SharmaRuchika Sharma is working as Associate Professor at Delhi School of Business by Vivekananda Institute of Professional Studies - Technical Campus. She has earned her Ph.D. from B.I.T Mesra, Ranchi, India. Dr. Ruchika is a Gold Medalist in MBA and has ore than thirteen years of experience in academics. Her research interests include consumer behavior, sustainability, tourism, digital marketing, data analytics, employer branding, and social media marketing. She has published articles in various international journals of repute listed in ABDC and Scopus. She has also presented numerous research papers at various national and international conferences at reputed Institutions such as IIMs, PAN IIM, IITs, American Marketing Association Conference, USA. She has also authored one book titled ‘Service Marketing” in the year 2019. She was also conferred with Best Teacher Award by Delhi Institute of Advanced Studies, Delhi. Read More Read Less