Russell BelkRussell Belk is Kraft Foods Canada Chair in Marketing and York University Distinguished Research Professor. His current research involves sharing, digital consumption, gift-giving, and consumption of technology. This work tends to be qualitative, visal, and cultural. He has received the Paul D. Converse Award, two Fulbright Awards, and the Sheth Foundation/ Journal of Consumer Research Award for Long Term Contribution to Consumer Research. He is a fellow in the Royal Society of Canada, the Association for Consumer Research, and the American Psychological Association. He has more than 700 publications in print and film. His writing has been cited more than 75,000 times. Together with colleagues he initiated the Consumer Behavior Odyssey, the Association for Consumer Research Film Festival, and the Consumer Culture Theory Conference. Read More Read Less