Russell W BelkRussell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at the Schulich School of Business at York University, Canada. He co-initiated the Consumer Behavior Odysse and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award, two Fulbright Fellowships, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research, and has over 700 publications, including the best-selling Consumer Culture Theory. Read More Read Less
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