Ruth MarciniakRuth Marciniak is an Associate Lecturer and Senior Teaching Fellow of Advance HE at the Fashion Retail Academy, London. She obtained her PhD from Manchester University, which explored strategy planning in e-commerce: a study of the UK fashion etail sector. Prior to working in Higher Education, Ruth worked as an assistant fashion designer with a menswear brand. She is an active researcher with research outputs in academic journals, book chapters and conference papers. Ruth has conducted research for large fashion retail organizations. Her teaching and research interests include branding, digital and social media marketing and experiential marketing. Read More Read Less