Ryan Barry

Having helped to start Zappi’s US business in 2014, Ryan is now the company’s global president, overseeing its operations across product, go-to-market, and scale. He’s worked in the consumer data business for over sixteen years and, having consultd with hundreds of brands over that time, still sees the same mistakes being made. That is why he wants to help market research teams become more consumer centric by making access to consumer opinion easier and more efficient. Ryan is an advisory board member at Michigan State University and is on the Insights Association’s IDEAtor program, a fellowship program designed to encourage diversity, equity, and inclusion in market research. Outside of work, he’s a family man who loves spending time with his wife and three children—either that or enjoying the great outdoors (preferably with a pair of skis).