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S Ramesh Kumar

S Ramesh Kumar

Professor S. Ramesh Kumarormaltextrun"> has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series) on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.  

Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19). 

 

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1.
Consumer Behavior22 %
Consumer Behavior
By: S. Ramesh Kumar, Leon G. Schiffman
Publisher: Pearson Education India
5.0 (5)
₹1,090
₹850
Binding:
Paperback
Release:
01 Dec 2018
Language:
English
Available
Ships within 2-4 Days Explain..
2.
Consumer Behaviour21 %
Consumer Behaviour
By: S. Ramesh Kumar
Publisher: Pearson Education India
No Review Yet
₹755
₹596
Binding:
Paperback
Release:
01 Dec 2017
Language:
English
Available
Ships within 2-4 Days Explain..
3.
Case Studies in Marketing Management21 %
Case Studies in Marketing Management
By: S. Ramesh Kumar
Publisher: Pearson Education India
No Review Yet
₹835
₹660
Binding:
Paperback
Release:
04 Jun 2012
Language:
English
Available
Ships within 2-4 Days Explain..
4.
Advertising, Brands and Consumer Behaviour19 %
Advertising, Brands and Consumer Behaviour
By: S Ramesh Kumar, Anup Krishnamurthy
Publisher: Sage Publications India Pvt Ltd
No Review Yet
₹550
₹446
Binding:
Paperback
Release:
10 Apr 2020
Language:
English
Available
Ships within 2-4 Days Explain..
5.
Yoga2 % POD/NR
Yoga
By: B. S. Sharma, Ramesh Kumar
Publisher: Gullybaba Publishing House Pvt. Ltd
4.2 (5)
₹1,623
₹1,591
Binding:
Paperback
Release:
21 Dec 2016
Language:
Hindi
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
6.
Handbook of Construction Management for Instrumentation and Controls45 % NR
Handbook of Construction Management for Instrumentation and Controls
By: S. Kannan, K. Srinivasan, D. Ramesh Kumar, T. V. Vasudevan
Publisher: John Wiley & Sons Inc
No Review Yet
₹16,526
₹9,089
Binding:
Hardback
Release:
19 Jan 2024
Language:
English
International Edition
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7.
Case Studies in Consumer Behaviour19 %
Case Studies in Consumer Behaviour
By: S. Ramesh Kumar
Publisher: Pearson Education India
No Review Yet
₹745
₹603
Binding:
Paperback
Release:
02 Jun 2014
Language:
English
Available
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8.
Objective Agronomy20 %
Objective Agronomy
By: T. Ramesh, S.V. Ngachan, An, Brajendra, Kumar Vishwakarma
Publisher: New India Publishing Agency
No Review Yet
₹695
₹556
Binding:
Paperback
Release:
01 Jan 2010
Language:
English
Available
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9.
Okra: Status, Challenges and Opportunities37 %
Okra: Status, Challenges and Opportunities
By: Ramesh Kumar Yadav, Aparna Tiwari, Surinder K. Tikoo, B. S. Tomar, Aderibigbe Helen Adeniyi
Publisher: Springer Verlag, Singapore
No Review Yet
₹22,399
₹14,111
Binding:
Hardback
Release:
25 Feb 2025
Language:
English
Available
Ships within 14-16 Days Explain..
10.
Structural Composite Materials37 %
Structural Composite Materials
By: S. Ramesh, C. G. Ramachandra, Satish Babu Boppana, K. Palani Kumar
Publisher: Springer Verlag, Singapore
No Review Yet
₹20,159
₹12,700
Binding:
Paperback
Release:
01 Nov 2024
Language:
English
Available
Ships within 14-16 Days Explain..
11.
Structural Composite Materials40 %
Structural Composite Materials
By: S. Ramesh, C. G. Ramachandra, Satish Babu Boppana, K. Palani Kumar
Publisher: Springer Verlag, Singapore
No Review Yet
₹20,159
₹12,095
Binding:
Hardback
Release:
31 Oct 2023
Language:
English
Available
Ships within 2-4 Days Explain..
12.
Key Questions in Clinical Farm Animal Medicine, Volume 339 %
Key Questions in Clinical Farm Animal Medicine, Volume 3
By: R. S. Sethi, Alok Mishra, Vikas Nehra, P. Ramesh, Manoj Kumar Ahirwar
Publisher: CABI Publishing
No Review Yet
₹3,914
₹2,388
Binding:
Paperback
Release:
21 Dec 2023
Language:
English
Available
Ships within 2-4 Days Explain..
13.
Consumer Behavior20 %
Consumer Behavior
By: Ramesh S. Kumar, Leon G. Schiffman
Publisher: Pearson Education India
No Review Yet
₹700
₹560
Binding:
Paperback
Release:
/09/2014
Available
Ships within 2-4 Days Explain..
14.
Text Book on Fruit & Plantation Crops37 %
Text Book on Fruit & Plantation Crops
By: V. Ponnuswami, S. Ramesh Kumar, M. Kumar, C. Krishnamoorthy
Publisher: Narendra Publishing House
No Review Yet
₹3,495
₹2,202
Binding:
Hardback
Release:
01 Dec 2015
Available
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15.
Quantum-Inspired Approaches for Intelligent Data Processing10 % NR
Quantum-Inspired Approaches for Intelligent Data Processing
By: S. Ramesh, Balamurugan Balusamy, M. Vinoth Kumar, Suman Avdhesh Yadav
Publisher: John Wiley & Sons Inc
No Review Yet
₹20,358
₹18,322
Binding:
Hardback
Release:
04 Feb 2026
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
16.
Generative AI10 % NR
Generative AI
By: Pethuru Raj, Danilo Pelusi, S. Rakesh Kumar, N. Gayathri, Ramesh Chandran
Publisher: John Wiley & Sons Inc
No Review Yet
₹21,396
₹19,256
Binding:
Hardback
Release:
05 Jun 2025
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
17.
Virtual Internet of Things2 % NR
Virtual Internet of Things
By: Vishal Jain, Seifedine Kadry, S. Rakesh Kumar, N. Gayathri, Ramesh Chandran
Publisher: De Gruyter
No Review Yet
₹19,119
₹18,737
Binding:
Hardback
Release:
29 Dec 2025
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
18.
AI Approaches to Smart and Sustainable Power Systems44 % NR
AI Approaches to Smart and Sustainable Power Systems
By: Ramesh C. Bansal, L. Ashok Kumar, K. Mohana Sundaram, Arunkumar Patil, S. Angalaeswari
Publisher: IGI Global
No Review Yet
₹28,650
₹16,044
Binding:
Hardback
Release:
25 Mar 2024
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
19.
AI Approaches to Smart and Sustainable Power Systems43 % NR
AI Approaches to Smart and Sustainable Power Systems
By: Ramesh C. Bansal, L. Ashok Kumar, K. Mohana Sundaram, Arunkumar Patil, S. Angalaeswari
Publisher: IGI Global
No Review Yet
₹21,488
₹12,248
Binding:
Paperback
Release:
25 Mar 2024
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
20.
Intelligent Solutions for Sustainable Power Grids43 % NR
Intelligent Solutions for Sustainable Power Grids
By: Ramesh C. Bansal, L. Ashok Kumar, K. Mohana Sundaram, Arunkumar Patil, S. Angalaeswari
Publisher: IGI Global
No Review Yet
₹33,425
₹19,052
Binding:
Paperback
Release:
01 May 2024
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
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