S Ramesh Kumar

S Ramesh KumarProfessor S. Ramesh Kumar has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series)on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.

Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19).
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Structural Composite Materials37 %
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Advertising, Brands and Consumer Behaviour18 %
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Consumer Behavior | Twelfth Edition | By Pearson23 %
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Consumer Behaviour: The Indian Context (Concepts and Cases)22 %
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Case Studies in Marketing Management22 %
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2011
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Case Studies in Consumer Behaviour30 %
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2012
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Objective Agronomy14 %
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01 Jan 1900
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Music Therapy6 % NR
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Design and Development of Aerospace Vehicles and Propulsion Systems15 % NR
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The New Advanced Society10 % NR
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Harnessing Generative AI
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20 May 2025
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Harnessing Generative AI
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Treatise on Environment and Homo Sapiens (Quality, Auditing, Pollution & Abatement)
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Entomology Tutor an objective Entomology (Volume 2)
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Key Questions in Clinical Farm Animal Medicine, Volume 3
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Cloud Computing
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20.
Entomology Tutor an objective Entomology (volume I) [Paperback] S. Ramesh Babu and Amit Kumar
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