S Ramesh Kumar

S Ramesh KumarProfessor S. Ramesh Kumar has been associated with teaching and research for about 35 years. He has authored eight books on marketing and consumer behaviour in the Indian context, co-authored a textbook and 23 cases (Ivey/IIMB-HBS case series)on Indian brands besides publishing/co-authoring papers in international journals and presenting papers in international conferences of repute. He has written over 200 articles in the business press.

Professor Kumar has also authored/co-authored articles in refereed journals of repute that are known both for their academic rigour and practice orientation. He was awarded the ICFAI Best Teacher Award by the Association for Indian Management Schools (AIMS) and IIMB Chair of Excellence (2016-19).

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1.
Consumer Behavior | Twelfth Edition | By Pearson23 %
Publisher: Pearson Education
4.4 (7)
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₹770
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Release:
31 Dec 2018
Language:
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2.
Consumer Behavior31 %
2.9 (19)
₹750
₹518
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4.
Case Studies in Consumer Behaviour21 %
Publisher: Pearson Education
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₹605
₹478
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Release:
2012
Language:
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5.
Advertising, Brands and Consumer Behaviour18 %
Publisher: Sage Publications
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₹550
₹451
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29 May 2020
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6.
Case Studies in Marketing Management20 %
Publisher: Pearson Education
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₹700
₹560
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Release:
2011
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7.
OBJECTIVE AGRONOMY PB30 %
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8.
Design and Development of Aerospace Vehicles and Propulsion Systems37 %
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9.
Design and Development of Aerospace Vehicles and Propulsion Systems37 %
Publisher: Springer
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₹30,954
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21 Apr 2021
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10.
Music Therapy7 % NR
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Release:
20 Jan 2023
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11.
New Advanced Society11 % NR
Publisher: Wiley
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₹19,817
₹17,637
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Hardback
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21 Dec 2021
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English
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15.
Consumer Behaviour: The Indian Context (Concepts and Cases)29 %
Publisher: Pearson Education
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₹599
₹425
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30 June 2017
Language:
English
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16.
Production Technology of Fruit and Vegetable Crops32 %
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₹1,156
Binding:
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Release:
2016
Language:
English
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17.
Entomology Tutor an objective Entomology (Volume 2)
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₹549
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Release:
01-Jan-2023
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English
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18.
Entomology Tutor an objective Entomology (volume I) [Paperback] S. Ramesh Babu and Amit Kumar
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19.
Marketing and Branding29 %
Publisher: Pearson Education
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₹600
₹426
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Release:
2006
Language:
English
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20.
Consumer Behaviour and Branding24 %
Publisher: Pearson Education
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₹599
₹455
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Release:
2009
Language:
English
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