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Sabrina Meisel

Sabrina Meisel

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Unterstützung des guten Zwecks als Differenzierungsmaßnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen22 % POD/NR
Unterstützung des guten Zwecks als Differenzierungsmaßnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen
By: Martin Stein, Frank Huber, Sabrina Meisel
Publisher: Diplomica Verlag
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₹5,339
₹4,164
Binding:
Paperback
Release:
25 Sep 2020
Language:
German
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