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Sabyasachi Dasgupta

Sabyasachi DasguptaSabyasachi Dasgupta holds double Masters - MBA in Marketing and Human Resource and Masters in Higher Education Andragogy. Currently, Dr. Dasgupta is an Assistant Professor of O. P. Jindal Global University and teaching in the areas of marketing and mnagement. Dr. Dasgupta is the first Doctorate Fellow from Mudra Institute of Communication (MICA), Ahmadabad and has taught subjects like branding, marketing, advertising, research, consumer behaviour, communication and culture, media ethics and corporate social responsibility. He has handled brands like Big Bazaar, Pantaloons, Airtel and Tata Indicom. He was an Assistant Professor at Symbiosis Institute of Media and Communication (SIMC), Symbiosis International (Deemed University), Pune. He was Head of the Department for Brand Communication. He has also taught in Florida State University and worked as research scholar with foreign professors. Read More Read Less

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3.
Start-up Marketing Strategies in India47 %
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₹10,360
₹5,491
Binding:
Hardback
Release:
23 Jul 2019
Language:
English
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Paanch Din19 %
Publisher: Primus Books
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₹395
₹320
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Release:
28 Feb 2019
Language:
English
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6.
Holistic Approaches to Brand Culture and Communication Across Industries
Publisher: IGI Global
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₹18,375
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Release:
15 Dec 2017
Language:
English
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7.
Optimizing Millennial Consumer Engagement With Mood Analysis
Publisher: IGI Global
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₹17,524
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Release:
20 Jul 2018
Language:
English
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8.
In Defence of Honour and Justice25 %
Publisher: Primus Books
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₹795
₹596
Binding:
Hardback
Release:
/12/2015
Language:
English
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9.
Holistic Approaches to Brand Culture and Communication Across Industries
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10.
Optimizing Millennial Consumer Engagement With Mood Analysis
Publisher: IGI Global
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₹22,205
Binding:
SA
Release:
20 Jul 2018
Language:
English
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11.
Start-up Marketing Strategies in India
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₹7,835
Binding:
Digital download
Release:
23 Jul 2019
Language:
English
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12.
Start-up Marketing Strategies in India
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₹7,835
Binding:
Digital download
Release:
23 Jul 2019
Language:
English
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13.
Holistic Approaches to Brand Culture and Communication Across Industries
Publisher: IGI Global
No Review Yet
₹18,375
Binding:
Digital download and online
Release:
15 Dec 2017
Language:
English
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14.
Optimizing Millennial Consumer Engagement With Mood Analysis
Publisher: IGI Global
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₹17,524
Binding:
Digital download and online
Release:
20 Jul 2018
Language:
English
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