Samriti MahajanDr. Samriti Mahajan is an accomplished academician and industry professional with over 11+ years of experience in teaching, research, and administration. She currently serves as the Associate Professor and Head of Department in the School of Commerce& Management at Lingaya’s Vidyapeeth, Faridabad. Also, she holds a Ph.D. in Green Marketing, an MBA in Biotechnology, and a graduation degree in Biotechnology. Her areas of specialization include Digital Marketing, Strategy Marketing, Consumer Behavior, Brand Management, International Business. She has authored 2 books, more than 10 chapters, Case Study, 5 - design patents and 20 utility patents - Indian and International patents. Her research contributions include several International Scientific papers and review papers. Dr. Mahajan has been a speaker for the World Innovation Patent Conclave, Guest of Honor for IPR cell- BIT Raipur, Project Judge- BIMT Bangalore, Session Chair for Seminars and Conferences, and resource speaker for FDP & MDP. Read More Read Less