Sandeep DayalSandeep Dayal is the managing director of the consulting firm Cerenti. He advises senior executives at Fortune 500 companies across the world and previously worked at worked at McKinsey and Booz. Dayal correctly predicted in 2001 that "consume collaboration" would be a key factor in winning people's trust online, as also giving consumers control over their information--both issues that have come to a head today. Many strategies that he proposed, including viral advocacy and handholding, are mainstream today. He is a graduate of the Yale School of Management. Read More Read Less