Sandrina Francisca TeixeiraSandrina Teixeira is Professor of Marketing at the School of Accounting and Administration of Porto, Polytechnic Institute of Porto. Sandrina has a PhD in Marketing and Advertising from the University of Vigo. Her main research areas are digital markting, digital communication and consumer behaviour. She has authored and co-authored several indexed scientific publications. Sandrina was Director of CEOS.PP - Centre for Organisational and Social Studies at the Polytechnic of Porto and coordinates a line of research into Marketing Strategies and Digital Communication. She organises the annual Digital Marketing and Branding Workshop at the International Conference on Marketing and Technologies - ICMarkTech and other international events, is a member of the Scientific Council of indexed international journals, and is a member of the Scientific Committee of various events. He participates in funded projects and is a member of international partnerships. Read More Read Less