Sanjeev KumarProf. Dr Sanjeev Kumar Is a Professor in Lovely Professional University Punjab India. He received his undergraduate degree in Hotel Management from Osmania University, and his postgraduate in Tourism Management from Madurai Kamaraj University. He comleted his PhD in Hospitality Management in 2019 from Amity University Jaipur India. His research area lies in the food service industry, with a focus on alcoholic beverages, event management and sustainable management practices, metaverse, machine learning and artificial intelligence. He has published more than 80 research papers, articles and chapters in Scopus-indexed, UGC-approved and peer-reviewed journals and books. Dr Kumar participated and acted as resource person and session chair in various national and international conferences, seminars, research workshops and industry talks and his work has been widely cited. Dr Kumar also edited more than 20 books with various international publishers such as IGI Global, Cambridge Scholars, Emerald, Bentham Science, Taylor & Francis. He has been a reviewer of various national and international journals and also delivers guest lectures at academic conferences and faculty development programmes. Read More Read Less