Sara SantosSara Santos is an Assistant Professor at the University of Aberta of Portugal. She holds a PhD in Management and Business Studies (Marketing and Strategy) from the University of Porto, a master's degree in Marketing and a degree in Organizational Comunication. She participated in several research projects and studies. She is also an integrated researcher at CISeD - Centro de Estudos em Serviços Digitais, Instituto Politécnico de Viseu. Her research areas are digital marketing, advertising, and social media. Read More Read Less