Sarah HyndmanSarah Hyndman is a public speaker, educator and founder of Type Tasting, a platform that changes the way audiences think and talk about typography. She is also a graphic designer who explores multisensory typography.

Hyndman's research into typeaces as cultural codes has been co-published with Professor Charles Spence of the University of Oxford. She quantifies how audiences respond to typefaces through live experiments, surveys and interviews. Her research is self-initiated, self-funded and her goal is to show how typography can create positive change in the world. Read More Read Less