Seth DeutschSeth Deutsch is a deal architect, investor, and operator who helps founder-led companies grow, go to market, and sell on their terms. Over his career he has led or advised on 70-plus acquisitions, built nine private-equity-backed platforms, and partnred with dozens of owner-operators to make their businesses investor-ready. As founder of Samson Operating Partners, Seth's team works directly with owners and investors to professionalize operations, strengthen leadership, and drive enterprise growth by blending the discipline of private equity with the empathy of an operator. He travels the country speaking with CEOs, PE firms, and advisors to educate as many buyers and sellers as possible. In The Owner's Manual, he distills that experience so owners can think like investors and engineer life-changing sales. Read More Read Less