Shailja DixitShailja Dixit has a PhD in Management and is a Gold Medalist in her Management Program. She is working as Associate Professor in the Department of Management at Amity University, Lucknow, India. Her research interests include social media, women entrpreneurship, consumer research, consumer decision making, branding, and new product diffusion. She has more than 15 research papers published in reputed peer reviewed journals. She is currently associated with many reputed Journals. Read More Read Less