Simon RussellSimon is at the cutting edge of topics that have the potential to transform the roles of investment professionals. In the future they will need to rethink how they collaborate, and they will need to become adept at integrating their expert professionl judgments with mechanic decision-making tools. In the face of an increasingly 'noisy' and demonstrably uncertain world, they will also need to become better at determining what really matters, and at predicting the future.Simon is the founder of Behavioural Finance Australia (BFA). At BFA he provides specialist behavioural finance training and consulting to investment managers, major super funds, financial advisers, and other investment professionals. Simon brings a unique combination of finance and psychology to his clients. He is able to engage teams on the psychological considerations related to sometimes technical financial or investment issues, including making a financial forecast, building a business case, creating a valuation model, negotiating a transaction, or assessing a new project's IRR. Simon is the author of three other books on behavioural finance. His first book, 'Applying Behavioural Finance in Australia', details strategies to identify and overcome various investment decision-making biases. The book broaches some of the topics that are discussed in the current book, but its focus is broader than listed equities teams; it provides strategies that are also relevant for major super funds, asset consultant and family offices. Read More Read Less