Siva ReddySiva Reddy, MBA, Ph.D, is an Associate Professor in Management Studies at Vishwa Vishwani School of Business, Hyderabad, a leading Business School in India, has more than 17 years of academic experience in various colleges affiliated under JNTUK, ANUand OU. He is a visiting professor at many colleges. He completed his MBA in Finance and Marketing as a Specialization from Acharya Nagarjuna University and graduated in Commerce, and did his Ph.D from Rayalaseema University, Kurnool. He has published papers in various National & International journals and guided projects of more than 160 students. He is Proactive in organizing Workshops, Guest Lectures, and Seminars. Read More Read Less