Sofia AlmeidaSofia Almeida holds a PhD in Tourism and a degree in Business Communication. She is Assistant Professor at the Faculty of Tourism and Hospitality (FTH), Universidade Europeia. Her research focuses on the areas of hotel management, networks, coopetitin, hotel marketing consortia, hotel branding and digital marketing. Sofia has been publishing in hospitality studies with several of her colleagues, as in Cooperation in the Hospitality of the Center: Myth or Reality? with C. Costa and J. M. Simões (Edições Actual, Almedina, 2018) and the network cooperation as a lever factor in Hospitality (Journal of Tourism and Development, 2015). She is a research member of the Centre for Geographical Studies, IGOT, Universidade Lisboa. Read More Read Less