Stefani BayStefani Bay, MA, ITAA, is an Associate Professor in the Marketing and Management Department at the Illinois Institute of Art - Chicago. Her interests include the psycho-social/cultural implications of dress and their connection to the formation of cosumption patterns. She is currently a freelance writer and speaker, as well as owner and head designer of Stefani B jewelry. Bay previously owned and operated a chain of vertically integrated retail stores that sold her exclusive line of women's wear, and served as Public Relations Director for several upscale restaurant groups, all of which have enabled her to deliver experience-based education to her students. Bay is co-author of The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Read More Read Less