Steve JaffeBorn and raised in sunny San Diego, Steve began his writing journey at San Diego State University, where he earned a bachelor's degree in journalism and communication. After a 25-year career in advertising and marketing-including work on the iconic "hat Happens in Vegas Stays in Vegas" advertising campaign-he has returned to his writing roots. Throughout his career, Steve has built a reputation for creativity, strategic insight, and a deep understanding of human experiences. These qualities shape his approach to both his work and life, infusing his writing with authenticity, empathy, and a genuine desire to connect with others.Steve resides in Altadena, California, with his wife, two children, and a perpetually shedding dog. When he's not writing or consulting as a marketing expert, you can find him chasing waves along the coast or carving fresh powder on the slopes-always seeking balance and adventure in his professional and personal life. Steve's journey continues to be a testament to resilience, innovation, and the belief that sharing authentic experiences can inspire growth and lead to a deeper understanding of who we truly are. Read More Read Less