Steven DontignySteven Dontigny doesn't do fluff. After 20+ years scaling beverage and cannabis brands across North America, he founded The Forge CPG to help founders survive the brutal math of consumer goods. His books Margins or Death and Launch or Die are no-BS srvival guides for anyone launching into retail's meat grinder. If you're tired of fake guru advice and want real-world playbooks from someone who's actually done it, this is the guy. He lives in New Brunswick with his wife and writes like your margins depend on it-because they do. Read More Read Less