Steven J SmithSteve will be the first to tell you that recruiting is marketing. He earned his Bachelor of Science in Finance at Brigham Young University and started his career in recruiting in Feb 2005. In 2008, he took a risk during a recession to help start a ne company with Ryan Kohler, called ApplicantPro, an applicant tracking software platform for small to mid-sized businesses. With 11,000 clients and close to 300 employees, ApplicantPro has made the Inc 5000 list 10 years in a row, a feat accomplished by very few organizations in the country. Steve is SHRM-CP and PHR certified, and currently serves as the Utah SHRM State Director. He loves to volunteer. His book, The Hiring Tree: Laws of Applicant Attraction, has helped thousands of organizations across the country rethink the way they approach hiring. The Hiring Tree will help organizations understand the principles and role of SEO and marketing when it comes to attracting job seekers. Steve currently resides in Lehi, Utah, with his wife, three daughters, two labradoodles, and two cats. Read More Read Less