Sudhir RanaSudhir Rana Gulf Medical University, UAE Sudhir Rana is Program Director and Associate Professor at the College of Healthcare Management and Economics, Gulf Medical University, UAE. He has academic associations with Fortune Institute of InternationalBusiness, India, Paris School of Business, France and Indian Institute of Management, Nagpur, India. He has established FIIB Business Review (Scopus Q1 and Published by Sage Publishing) which is a fast growing multi-disciplinary journal as Editor-in-Chief. He is also co-editor-in-chief of South Asian Journal of Marketing (Emerald) and Senior Editor of International Journal of Emerging Markets (Emerald). He is Editor of two series Review of Management Literature (Scoous by Emerald Publishing) and Advances in Emerging Markets and Business Operations (Taylor and Francis). His area of research is consumer behavior, emerging markets and business education. Read More Read Less