Sue Unerman
Sue Unerman, Strategy and Transformation Expert In the rapidly changing world of media, Sue Unerman has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. She has helped adverisers such as Mars, DFS, Direct Line Group, CRUK, Tesco, Universal and Sky to connect with consumers by bringing a succession of new ideas to the advertising and media industry. She set up the first strategic planning unit in a media agency, pioneered the use of Integrated Communications Planning, foresaw the dramatic shift from the age where advertising messages were “pushed” out towards consumers to the age we live in today when brands and consumers are in constant dialogue, and was instrumental in broadening the limited world of advertising into the wider world of “content.” Drum has included her in their list of 25 women who have defined digital marketing in the last 25 years. She blogs at www.sueunerman.com.
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