Sumangla RathoreSumangla Rathore is currently working as Assistant Professor in School of Management at Sir Padampat Singhania University, Udaipur, Rajasthan, India. She holds a PhD in e-commerce domain and a Post graduate degree in Computer Applications. Dr. Rathor has been an active participant in crosscultural international experiences involving students and academic exchange. She has several national and international publications to her credit in the field of e-commerce and Information Technology. Her research interests are in the field of e-commerce, Social media, electronic Word of Mouth, online buying behavior, technology adoption and usability evaluation. Read More Read Less