Syed Ahmad RizwanSyed Ahmad Rizwan , an MPhil and PhD in Tourism Management, working as a Tourism Consultant cum Trainer; His Doctorate is on “Islamic Culture as a Tourism Product: A Case Study of Lucknow” from University of Lucknow, India”. He is a mix of industry ad academics, in India and the Middle East. His industry exposure is in tour operations, airlines, cargo and GDS. While as an academic and consultant, Dr Rizwan provides his expertise to many national and international organizations. He has designed and conceptualised many a heritage walks for Lucknow. He has published many research papers, book reviews, conference reports and contributed chapters for IGNOU’s tourism study programmes and has co-authored a book on Conducting Travel and Tourism Business . He is actively into training of guides, tourism volunteers, virsa saathi, heritage walk leaders, bus conductors, car managers and tourist assistants. His research interests include cultural studies, heritage, tourism impacts, volunteer tourism, event management and tour operations. Read More Read Less