Tamsin McLarenTamsin McLaren is a Senior Lecturer in Marketing at the University of Bath, UK. Her fashion industry experience in management roles with industry leading and global brands alongside consultancy informs her current teaching. Active research ares are the retail environment, brand management and student employability. Practitioner expertise in category and sales management, marketing, product and retail design, and visual merchandising support her current writing, teaching, and research. Read More Read Less
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