Tom RosendahlTom Rosendahl is associate professor in market communication at BI Norwegian Business School, Department of Leadership and Organizational Behaviour. He holds a PhD degree from the Department of Business Administration, School of Business, Gothenburg niversity, Sweden. His professional interests include marketing communication, cross-cultural communication, project communication, change management, and understanding the development in Integrated Operations. He has published widely and is the author/editor of 14 books, His latest books are entitled “Marketing in a Cross Disciplinary Perspective” (2008) and “Project Communication” (2010). Read More Read Less