Trinh Thuy AnhTrinh Thuy Anh received her PhD in Economics from Hanoi University of Transport and Communications in 2006. She is currently an Associate Professor, Vice Rector of College of Technology and Design, Dean of School of Media Design at the University of conomics Ho Chi Minh City in Vietnam. Throughout her career, Dr. Trinh has made substantial scholarly contributions in the fields of business management, economics, and education. She has led and participated in numerous research projects at the university and ministry levels. Her research has been published extensively, including 9 books as author or editor and over 45 peer-reviewed journal articles and conference proceedings. Key focuses of her work include business strategy, balanced scorecards, innovation management, brand equity, employee motivation and commitment. Dr. Trinh is a thought leader in applying business concepts like corporate models and balanced scorecards to university management in Vietnam's emerging economy. Her research provides strategic insights for companies, especially in the tourism, transportation, and technology sectors, to drive performance through innovation, employee engagement, and customer orientation. She has strengthened Vietnam's integration with global educational standards by innovating business curricula. In summary, Dr. Trinh Thuy Anh is an accomplished academic leader and scholar dedicated to advancing management practices and economic development in Vietnam through her educational leadership, instruction, and impactful research. Her work bridges gaps between academia and industry to foster sustainable business growth. Read More Read Less