Ujwal ArkalgudUjwal Arkalgud is a cultural anthropologist turned entrepreneur who blends deep human insight with ruthless business pragmatism. He co-founded MotivBase and bootstrapped it to a high-eight-figure acquisition in less than seven years. He has since revved multiple private equity-backed firms, guided B2B founders to two successful exits through his firm Investment Ark, and advised private-equity acquirers on hidden market risk. His Invisible Rules framework decodes the unspoken forces that shape credibility, attention, and investment, shortening the path to product-market fit while lowering capital burn. A sought-after speaker, Ujwal has lived the entrepreneurial roller-coaster he now helps others master. Invisible Rules is his third book. He lives in Toronto with his wife Kayleigh and their two children, Maila and Rupert. Read More Read Less