Utpal DholakiaUtpal Dholakia is a professor of marketing and holds the George R. Brown Chair of Marketing at Rice University in Houston, Texas. He teaches marketing and pricing strategies to MBA students and conducts research on consumer behavior nd welfare, digital marketing, and marketing strategy issues. His research has been published in the top marketing and management journals and has been cited extensively. He has consulted and provided expert witness services to many financial services, technology, health-care, and energy companies. His popular blog on Psychology Today is called "The Science Behind Behavior." Find out more about him and his work and connect with him at utpaldholakia.com. Read More Read Less