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V Kasturi Rangan

V Kasturi Rangan V. Kasturi "Kash" Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School. He has taught the core first-year marketing course and was its head across multiple sections (1993-1996). He has also taught the second-year elecive courses on Business-to-Business Marketing and Channels-to-Market, as well as the doctoral course on Research Design. He currently teaches marketing in the Advanced Management Program for senior executives. He also teaches in the focused executive programs: Channels-to-Market, Business Marketing Strategy, and Strategic Perspectives on Nonprofit Management. Read More Read Less

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1.
Business Marketing Strategy: Concepts and Applications59 %
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₹5,975
₹2,450
Binding:
Paperback
Release:
05 Jan 1995
Language:
English
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2.
Transforming Your Go-to-Market Strategy32 %
3.8 (6)
₹2,299
₹1,563
Binding:
Hardback
Release:
01 Jun 2006
Language:
English
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3.
Business Marketing Strategy
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₹247
Binding:
Hardback
Release:
01 Jan 1995
Language:
English
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4.
Problems and Cases in Healthcare Marketing
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₹11,239
Binding:
Hardback
Release:
16 Feb 2004
Language:
English
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5.
Going to Market
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₹3,898
Binding:
Hardback
Release:
01 Jun 1989
Language:
English
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6.
Marketing Management Text and CasesNR
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₹4,124
Binding:
Paperback
Release:
16 May 2004
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