Vandana AhujaVandana Ahuja works as Dean-Academics and Professor at Jaipuria Institute of Management, Indirapuram, Ghaziabad. She has over 23 years of experience and is the author of the book on Digital Marketing - published by Oxford University Press. She is theproud recipient of the ILDC-AMP award for excellence in Management Teaching and has researched the domain of the collaborative web, with focus on its contributions to the fields of Marketing and CRM. She has published several manuscripts in International and National Journals and also serves on the Editorial Board of several International Journals. She has organised and chaired several International conferences and has guided Ph.D. students in the domain of CRM, Branding and Online Marketing. She teaches Digital Marketing and Marketing Analytics. Prior to her present stint at Jaipuria, she has worked with Amity University, IILM and Jaypee Business School. Read More Read Less