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Varsha Jain

Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).

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Marketing Management: Indian Cases, 2nd Edition by Pearson | With case studies of popular Indian brands | MBA & business enthusiast

By: Prachi Gupta, Isaac Jacob, Ashita Aggarwal, Hufrish Majra, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

Publisher: Pearson Education

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₹538

Binding:	Paperback
Release:	05 Oct 2024
Language:	English

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21 %

Consumer Behavior - A Digital Native | First Edition | By Pearson

By: Varsha Jain|Jagdish Sheth|Don E. Schultz

Publisher: Pearson Education

4.8

(5)

₹955

₹754

Binding:	Paperback
Release:	01 Aug 2019
Language:	English

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25 %

The Future of Purpose - Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

By: David a. Aaker, Varsha Jain

Publisher: Wiley

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₹947

₹710

Binding:	Paperback
Release:	22 Jun 2023
Language:	English

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24 %

Bioinstrumentation techniques-Basics and applications

By: Dr. Ankita Jain; Haresh Kalasariya; Ms. Varsha Tailor; Dr. Nikunj B. Patel

Publisher: Notion Press

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₹560

₹426

Binding:	Paperback
Release:	04 Oct 2020
Language:	English

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37 %

Artificial Intelligence in Customer Service

By: Jagdish N. Sheth, Emmanuel Mogaji, Varsha Jain, Anupama Ambika

Publisher: Springer International Publishing AG

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₹19,464

₹12,262

Binding:	Hardback
Release:	18 Aug 2023
Language:	English

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29 %

Marketing in the Digital Age—Navigating Disruptions and Embracing Innovations (Book of Abstracts), MICA ICMC 2025

By: Varsha Jain, Amit Karamchandani

Publisher: Allied Publishers Pvt Ltd

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₹525

₹373

Binding:	Paperback
Release:	23 Dec 2024
Language:	English

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37 %

Qualitative Research for a Digital World

By: Himani Sharma, Emmanuel Mogaji, Varsha Jain

Publisher: SAGE Publications Ltd

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₹4,754

₹2,995

Binding:	Paperback
Release:	03 Dec 2024
Language:	English

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47 %

Digital Consumer Behavior

By: Jagdish N. Sheth, Varsha Jain

Publisher: Taylor & Francis Ltd

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₹6,681

₹3,541

Binding:	Paperback
Release:	24 Feb 2026
Language:	English

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47 %

Customer Relationship Management in the Digital Age

By: G. Shainesh, Jagdish N. Sheth, Varsha Jain

Publisher: Taylor & Francis Ltd

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₹26,985

₹14,302

Binding:	Hardback
Release:	12 Jun 2025
Language:	English

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10.

47 %

Customer Relationship Management in the Digital Age

By: G. Shainesh, Jagdish N. Sheth, Varsha Jain

Publisher: Taylor & Francis Ltd

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₹7,838

₹4,154

Binding:	Paperback
Release:	12 Jun 2025
Language:	English

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11.

37 %

Artificial Intelligence in Customer Service

By: Jagdish N. Sheth, Emmanuel Mogaji, Varsha Jain, Anupama Ambika

Publisher: Springer International Publishing AG

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₹19,464

₹12,262

Binding:	Paperback
Release:	19 Aug 2024
Language:	English

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12.

37 %

Customer Centric Support Services in the Digital Age

By: Jagdish N. Sheth, Emmanuel Mogaji, Varsha Jain, Anupama Ambika

Publisher: Springer International Publishing AG

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₹20,609

₹12,984

Binding:	Hardback
Release:	03 Jan 2024
Language:	English

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13.

37 %

Re-imagining Educational Futures in Developing Countries

By: Felix Maringe, Emmanuel Mogaji, Robert Ebo Hinson, Varsha Jain

Publisher: Springer Nature Switzerland AG

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₹9,159

₹5,770

Binding:	Hardback
Release:	15 Feb 2022
Language:	English

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14.

6 % NR

Bastar-Büffel

By: Varsha Jain

Publisher: Verlag Unser Wissen

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₹7,527

₹7,075

Binding:	Paperback
Release:	02 Apr 2026
Language:	German

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15.

6 % NR

Bufalo di Bastar

By: Varsha Jain

Publisher: Edizioni Sapienza

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₹7,527

₹7,075

Binding:	Paperback
Release:	02 Apr 2026
Language:	Italian

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16.

6 % NR

Búfalo de Bastar

By: Varsha Jain

Publisher: Edicoes Nosso Conhecimento

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₹7,527

₹7,075

Binding:	Paperback
Release:	02 Apr 2026
Language:	Portuguese

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17.

5 % NR

Bawól z Bastaru

By: Varsha Jain

Publisher: Wydawnictwo Nasza Wiedza

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₹5,501

₹5,226

Binding:	Paperback
Release:	02 Apr 2026
Language:	Polish

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18.

5 % NR

Bastar Buffalo

By: Varsha Jain

Publisher: Lap Lambert Academic Publishing

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₹5,404

₹5,134

Binding:	Paperback
Release:	10 Mar 2026
Language:	English

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19.

4 % NR

AI Marketing Essentials

By: Jagdish N. Sheth, Varsha Jain

Publisher: Taylor & Francis Ltd

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₹5,354

₹5,140

Binding:	Paperback
Release:	28 May 2026
Language:	English

International Edition

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