Venkat RamaswamyDr. Venkat Ramaswamy is a Professor of Marketing at the Ross School of Business, University of Michigan, with expertise spanning across innovation, strategy, marketing, and organizational behavior. Co-author of the groundbreaking book The Fture of Competition and The Co-Creation Paradigm, Dr. Ramaswamy is a pivotal figure in the field of co-creation and experiential value creation. He holds a Ph.D. in marketing from the Wharton School of University of Pennsylvania and a B.Tech. in Mechanical Engineering from the Indian Institute of Technology. Read More Read Less