W Chan KimW. Chan Kim is professor of strategy at INSEAD and codirector of the INSEAD Blue Ocean Strategy Institute. Kim is coauthor, with Renée Mauborgne, of the global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactfu strategy books ever written, with over four million copies sold, publication in a record-breaking forty-nine languages, and bestseller status across five continents. Kim and Mauborgne are also the authors of Blue Ocean Shift, the New York Times and #1 Wall Street Journal bestseller, and the USA Today bestseller Beyond Disruption. In 2023, on its 100th anniversary, Harvard Business Review honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019, they were named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. Read More Read Less