Wioletta KnapikDr hab. Wioletta Knapik is Associate Professor at the University of Agriculture in Kraków, Poland. Until 2004, she was a general manager in three large-format retail chains. She is a rural sociologist. Since 2019, she is a coordinator of the disciplie of management science and quality. She is the founder and head of the Observatory of Development and Cultural Heritage, which has been operating since September 2021. She represents the University of Agriculture in the Cracow Congress Ambassadors Club. Her scientific activities focus on the study of social changes taking place in rural areas, innovation and entrepreneurship. Read More Read Less