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علوم الإعلام والاتصال من الشفهية إلى التف&#157: From Orality to Interactivity

علوم الإعلام والاتصال من الشفهية إلى التف: From Orality to Interactivity

          
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About the Book

الوسائط المطبوعة ثم الوسائط الإلكترونية، مستعرضًا خصائصه، وأهدافه، ومعوقاته، والكفايات الاتصالية اللازمة لنجاحه.

في الفصل الثاني، يركز الكتاب على نشأة وتطور علوم الإعلام والاتصال، موضحًا إشكالية المفاهيم وتعريفات العلوم المرتبطة بهما، بالإضافة إلى العلاقة بين الإعلام والاتصال، ونماذج الاتصال، وأنواع الاتصال غير اللفظي، وأثر العوامل المؤثرة في نجاح الرسالة الإعلامية.

أما الفصل الثالث فيتناول تطور الاتصال المطبوع، من نشأة الصحافة، إلى تطورها كصناعة، ثم بروز الصحافة الإلكترونية، مع شرح لمميزاتها وخصائصها وأثر الإنترنت على الإعلام التقليدي.

في الفصل الرابع، يستعرض الكتاب الاتصال السمعي البصري، من خلال دراسة تطور الإذاعة والتلفزيون كنموذجين للإعلام الجماهيري، موضحًا خصائص كل وسيلة، واستخداماتها، ونقاط قوتها وضعفها، وجمهورها المستهدف.

ويتناول الفصل الخامس الإعلام التفاعلي، حيث يشرح مفاهيم مثل الإنترنت، الإعلام الجديد، الإعلام الإلكتروني، والشبكات الاجتماعية. كما يناقش التحولات في طبيعة الاتصال والإعلام، متناولاً مظاهر الإعلام الرقمي، مميزاته، تحدياته، وتداخلاته مع الإعلام التقليدي.

في الفصل السادس، يربط الكتاب بين الإعلام وخدمة المجتمع، من خلال عرض قضايا دينية وتعليمية واجتماعية، موضحًا وظائف الإعلام المجتمعية، والعوامل المؤثرة في الاتصال المجتمعي، مع تحليل لنظريات الإعلام ذات الصلة.

أما الفصل السابع والأخير، فيركز على مهارات الاتصال مع وسائل الإعلام، ويعالج قضايا مستحدثة كالتحديات الاتصالية الحديثة، الجريمة الإلكترونية، أخلاقيات الإعلام، والتربية الإعلامية، مشددًا على ضرورة التفاعل الواعي مع الرسائل الإعلامية، وكيفية التعامل مع الوسائل المختلفة، وتطوير مهارات الاتصال الفعّال لمواجهة التضليل الإعلامي والتحديات الرقمية المعاصرة.

يُعد هذا الكتاب مرجعًا أكاديميًا مهمًا للطلاب والباحثين والمهتمين بمجال الإعلام والاتصال، حيث يجمع بين البنية النظرية والتطبيق العملي، ويغطي تطور وسائل الإعلام من التقليدية إلى التفاعلية، مع التركيز على تأثيراتها في المجتمع، وأدوارها المتعددة في حياة الأفراد.


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Product Details
  • ISBN-13: 9786038288863
  • Publisher: Rushd Bookstore
  • Publisher Imprint: Rushd Bookstore
  • Height: 244 mm
  • No of Pages: 254
  • Spine Width: 13 mm
  • Weight: 408 gr
  • ISBN-10: 6038288864
  • Publisher Date: 06 Apr 2020
  • Binding: Paperback
  • Language: Arabic
  • Returnable: N
  • Sub Title: From Orality to Interactivity
  • Width: 170 mm


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