This book will open your eyes to the realities of practice as an architect. There is sometimes a disconnection between what is taught during architectural education and the actual experience of entering the work place. With relatively little space in the packed architectural school curriculum, professional practice content tends to focus on the facts – legislation and contracts - rather than practical skills and lessons from experience. Yet understanding the value of good communication and business skills or how to promote yourself and your work may just make the difference to your survival in this highly competitive marketplace. This concise and punchy guide aims to challenge your assumptions about what ‘success’ in architecture is and how to achieve it. In Part 1 Adrian Dobson, the RIBA’s Director of Practice, gives you an insight into the 21 ‘principles’ he thinks all architects should grasp when trying establish their professional careers. He draws lessons from psychology, sociology, marketing, economics, persuasion and resource management all of which are highly relevant to success in architecture. In Part 2 a diverse selection of highly individual, creative and respected architects, with very different business models, specialisms and approaches, give you the inside story on their journey to prominence – offering you invaluable insights into the makeup of a successful architect and how to approach the years of practice ahead of you. The interviewees include Caroline Buckingham, John Assael, Simon Allford and David Partridge. This is an invaluable source of advice for architecture students, particularly those at Part 3, but also those who are recently qualified and in their first few years of practice.

Table of Contents:
Part 1 Twenty One Lessons  1. In architecture, it’s a long road to success  2. There is more than one type of successful architect  3. Architectural practices come in many forms  4. Architecture doesn’t exist in a vacuum  5. You need to develop interests beyond architecture  6. Architects think differently  7. Speak to your audience in a language it understands  8. Architects always work in teams  9. Teams need leaders  10. Architecture is a business  11. Architects can learn business skills  12. Architects have to sell and negotiate  13. Work out what kind of architect you want to be and play to your strengths  14. Communicate your unique message 15. You need to understand fees  16. Focus on people, not product  17. Keep up to date with new technology and new thinking  18. Look after your personal brand and networks  19. Prizes matter; don’t they?  20. Construction sometimes involves conflict as well as collaboration  21. There is no architecture without design  Part 2 Interviews