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About Face: The Essentials Of Interaction Design,

About Face: The Essentials Of Interaction Design,

          
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About the Book

The three editions of About Face have shaped and evolved the landscape of interaction design, bringing it from the research labs into every day lexicon and development. The fourth edition of this ground-breaking book will be no less game changing.
The 4th edition of About Face is the most significant revision yet staring with the new unique design and 4-color interior. The revision takes into account the worldwide shift to smartphones and tablets on the consumer and enterprise level and how designing for these devices is not as easy as just downsizing a website.

The new edition includes:
• Dynamic 4-color interior
• Updates to reflect new thinking in interface, interaction and product design methods
• New content relevant to the popularization of mobile platforms and differing screen sizes
• Evolving design in platforms such as consumer electronics and other ubiquitous devices
• Updated examples to reflect current state-of-the-art interfaces and up to date case studies
• Updates to Cooper's immensely popular Goal-Directed Design methodology

About the Author

Alan Cooper has been a pioneer of the modern computing era. His ground-breaking work in software design and construction has influenced a generation of programmers and business people--and helped a generation of users. He is best known as the "Father of Visual Basic," inventor of personas and founder of Cooper, the leading design consultancy. Robert Reimann, is a Principal Interaction Designer at Sonos. Previously he was Associate Creative Director at frog design and Director of Design R&D at Cooper where he led dozens of design projects and helped develop many of the methods described in the About Face series. He is the Founding Director and President of the IxDA (Interaction Design Association), the first and only international organization for interaction design professionals and was co-author on About Face 3.0. David Cronin is Director, Interaction Design at GE Design & Experience. He is a former Director of Interaction Design at Cooper, where he's led the design of products for such diverse users as surgeons, museum visitors, online shoppers, automobile drivers, financial analysts and the elderly. He is an experienced speaker, educator and co-author of About Face 3.


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Product Details
  • ISBN-13: 9788126559718
  • Publisher: Wiley India
  • Binding: Paperback
  • Language: English
  • ISBN-10: 8126559713
  • Publisher Date: 2016
  • Edition: 4
  • No of Pages: 720

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